Wednesday 26 September 2012

Workshop - Question: Why do we want to use technology - what do you want to achieve?

What we want from tech
Get broad message across, what is your organisation about out there and sell the benefits to volunteers. Other target audience to show what services the organisations offers.

Using Facebook to help people to recruit volunteers with the opportunities on board, retaining volunteers and communicating with them

Capturing and communicating things in real time. Get people talking, sharing ideas and thoughts. Community engagement and ownership. Create a hub of communication between many groups, internal and external.

Engaging with stakeholders and learn from others, get feedback from others and access people you may not be able to in other ways.

Promoting funding opportunity and looking towards sustainability. Promoting and encouraging sponsorship and crowd funding.

Using tech to open things up against controlling, culture change, the "british way", do we need it to be perfect or not. Should we learn how we go and not be afraid to say sorry.

Considerations
Important to think about the audience and who you are communicating with. Twitter for stakeholders and funders. Facebook more for direct customers.

Consider the difference between Facebook pages and profiles.

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