Why use social media
Summary - promote identity of organisation
2-way communication in and out
Raise profile and funds
Target key groups (eg 18-30)
Points raised
Corporate identity. Personal face. New contacts
Raise profile, funds. Comment. Wider use in org. Liaise with vols both ways. Promote to clients - attitudes as well as skills
Online project - draw contributions. Raise volunteers
New volunteers. Promote opportunities
Physical disabilities & carers - target key groups 18-30
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